To our regular listeners, this is an obvious choice. One of Seth’s all-time favourites, and staple of every podcast – Seth Godin’s “This Is Marketing”.
This fabulous exploration or marketing takes you beyond the advert and into the human psyche. Undoubtedly one of the single best books you could pick up as a leader. This isn’t just for marketers, it’s for anyone who wants to learn better ways to tell stories and find their voice.